Audience research

Audience research

1.     What is audience research?

Audience research is when any communication research is constructed on audience members to gather information. 

2.     What is the purpose of audience research?

The purpose of audience research is to have members of the public view the product before it goes on sale in order to see if they like or not and see if it is not a waste of money.

3.     What are audience categories?

Examples include:

Gender

Age

Religion

Status

Race

Nationality

Social status

4.     What methods of gathering information are used for audience research?

Surveys

Interviews

Observations

People-meters

5.     What is a demographic profile?

A term used in marketing/broadcasting, which is where you describe a demographic grouping or marketing segment. Demographic information is used in media marketing in order to classify audience members into groups such as age, gender, race and sexuality.

6.     What are the socio-economic categories?

Non-working (unemployed)

Working class

Skilled working class

Lower middle class

Middle class

Upper middle class