Research methods and techniques

1. In your own words briefly describe PRIMARY research.

Research you collect yourself and from an immediate source. 

2. Give TWO examples of PRIMARY research.

            - Carrying out surveys

            - Interviews

3. In your own words briefly describe SECONDARY research.

Research that other people collected

4. Give TWO examples of SECONDARY research.

- Magazine articles

            - Books

5. What would be some of the advantages of PRIMARY research over SECONDARY research?

-  More accurate

            - You can find and exclude outliers (more reliable data)

            -  Using your own words  

6. What would be some of the advantages of SECONDARY research over PRIMARY?

- You can get information anytime

            - People have improved of the source

            -  Some people have more resources to collect research than you

7. What is the difference between primary and Secondary Research?

The difference is that one is more reliable than the other and also primary research you gather yourself rather than getting information other people wrote (secondary).

8. You have just done a questionnaire looking into how often people visit the cinema. In your opinion, would this be QUANTITATIVE research or QUALITATIVE research?

- QUANTITATIVE

- QUALITATIVE

9. Why?

You can measure it during a time-period and the response is less personal.

10. You have just done an interview looking into how often a single person visits the cinema. In your opinion, would this be QUANTITATIVE research or QUALITATIVE research?

- QUANTITATIVE

- QUALITATIVE

11. Why?

It is a more personal response and also you can explain why.

12.What is the difference between QUANTITATIVE and QUALITATIVE research?

The difference is that one is more personal than other and also there is more explaining behind the qualitative research than quantitative.