Identify a range of examples of research carried out for media production

Identify a range of examples of research carried out for media production


The purpose of research for a media production to see whether or not members of the public/industry will be used or not.  Examples of demographics are: gender, age, race, location, culture and etc.
There are two major types of research - qualitative and quantitate.

Qualitative

This research suggests on more the 'why' instead of the 'how' during the production process.  In other words, this research can measure and count information or data.  An advantage of this is that it looks a lot deeper into the data than just analysing charts, however a disadvantage is the background information might be missing due to the process not being completed fully.

Examples of qualitative research is 1-1 interviews, questionnaires where you write down your opinion and costumer feedback forms.

Quantitate

However, this research is now the 'how' of the process.  Examples of this research is either closed questions or on the phone interviews.  This research includes both primary and secondary techniques (producing ratings/viewing figures) which is an advantage when the data is collected it is easier to carry it out as a form of chat. A disadvantage of this is that as it is based the figures, they might not be up to date.

Primary and secondary research

Primary - This research is information you have gathered yourself without using sources. For example, running a focus group or producing a survey and then asking members of the public to answer the questions.

Secondary - On the other hand, this research is done by someone else - you will be able to find information from books or searching the internet for facts.

There is also production research.  This research will allow you to identify what resources I will need to use for the media production and also whether it will be successful in the industry or not.

Commercial viability - Will the media industry sell well? Will my production be better than everyone else's?

Finance - Do you know how much money you will need to make the production?  Is it going to be a low or high based budget?

Personnel - Is there enough crew members working on the production?  Is there enough pre/post production crew members?

Equipment and technology - Do you have the current software in order to produce this production? If not, will you need to update any?  For post-production, you might have the latest version of the software you use in order to make the production look better.

Timescale - You will have to consider when to release the product and think when a lot of members of the public buy goods (e.g. Christmas time is very popular as a lot of people are buying presents for their loved ones).


Bibliography

http://schniz-n-tish.blogspot.co.uk/2010/09/market-and-production-research-in-media.html

https://books.google.co.uk/books?id=vAC-Lo8JfGsC&pg=PA63&lpg=PA63&dq=examples+of+research+carried+out+for+media+production&source=bl&ots=0XDbewvxgZ&sig=rfmEiGg-xoX3dVNq3OVMjA1Uo58&hl=en&sa=X&ved=0ahUKEwjPu_T6l6DKAhWB7BQKHdIiCVsQ6AEISTAG#v=onepage&q=examples%20of%20research%20carried%20out%20for%20media%20production&f=false

http://makedaroberts.blogspot.co.uk/2013/03/unit-3-research-techniques-for-creative.html